From Venice's musk-traders and the first printed book of scents, through
Caterina de' Medici and the glove-makers of Grasse, to the industrial
houses of Milan and Parma, and where Migone sits in the whole thread.
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The quinine hair water that promised to cure baldness and could not,
and how, in an age before a remedy had to be proven, it carried the
Migone name into millions of Italian homes.
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1778-1955
Eight regimes, five eras, one house
A hundred and seventy-seven years, eight governments: two Austrian,
four Napoleonic, one Savoyard, the Republic. Each left its mark on
the city and the market. None stopped the shop.
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Under the new light: Angelo Migone & C. in the age of electricity
The Corso Loreto offices photographed in 1898: electric pendant
lamps, men and women working side by side, a figure at the
telephone. A city that was, quite literally, lighting itself up.
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